What is personal information?
Personal information is information that identifies you. It includes your name and address, your age and gender, your personal financial records, identification numbers such as your Social Insurance Number, personal references, and employment records.
What personal information do we collect?
We only collect personal information from you by fair and lawful means and for legitimate and necessary reasons, which includes information:
- to identify you,
- to protect you and us from fraud and error,
- to comply with legal requirements,
- to understand your financial needs,
- to determine your eligibility for our products and services, and
- to help us better match our products and services to your needs.
The Income Tax Act requires that we ask you for your Social Insurance Number in connection with interest bearing and registered accounts. Additionally, we collect health information when you apply for any of our life insurance products. First West is committed not to collect more information than is needed to provide you with our products and services and is committed to inform you of the purposes for which we collect your personal information.
Why do we collect your personal information?
We collect your personal information to open accounts and administer your accounts and other financial products with us. We collect your personal information to verify your identity and creditworthiness, to consider you for employment, to establish your eligibility for special offers or discounts, and protect you and First West from fraud.
By agreeing to the privacy portion of the terms of service of your First West account and/or products and providing your personal information to us you are consenting to First West using and disclosing your personal information in the ways described in this policy. You may withdraw all or part of your consent at any time by contacting your local First West branch or notifying the Privacy Officer. Your consent to disclose some personal information is necessary in order to provide you all the products and services that First West offers. If your consent is withdrawn, we may be limited in the products and services we can provide to you. Your personal information will only be disclosed when required by law, or in the ways described below. If First West is interested in disclosing your personal information for any other reason we are required to receive new consent from you.
Who do we disclose your personal information to?
As part of the day-to-day management of your account and the services we provide you, we may at times disclose your personal information when required to by law or when necessary to continue providing you with products and services. We disclose your personal information with your consent to third-party suppliers of products and services, such as administration of accounts and loans, cheque printing, credit cards, and access to online banking. First West ensures that all information provided to third-parties is given the same degree of privacy protection that we offer our members, regardless of where in the world that service provider is located. Some of our suppliers may be located outside of the province or country. When your personal information is sent to another jurisdiction for processing, your information could be accessed by the courts and law enforcement agencies of that jurisdiction.
We disclose your information to credit reporting agencies and to other financial institutions to update your credit information as needed from time to time. We disclose your information to market research firms for purposes of analysis and conducting surveys, solely on behalf of First West. We disclose your information to our affiliates and other carefully selected organizations for the purpose of enabling them to give you information about products and services that may be of interest to you.
We will disclose your information to bailiffs, collection agencies, lawyers and others when collecting a debt owed to First West, enforcing an agreement between you and First West, ensuring or otherwise protecting First West’s interests in security held by First West or, realizing on security held by First West. We disclose your information to other organizations in connection with a merger or sale of some or all of First West’s assets. We disclose your information as required or authorized by law.
When you open an account with us through our Online Membership Application, we’ll need you to provide identification information. You can verify your identity by taking a picture of yourself and your government-issued picture ID (eg. BC Drivers License) using your mobile device. A third party will be authenticating your image. Or, you can choose to skip this step, and verify your identity using your Social Insurance Number (SIN). Please visit our First West Privacy Code for information on how we safeguard and protect your information when it is in the hands of a third party.
When you use our Digital Assistant Finley, you acknowledge and provide your consent for a third party to monitor your chats and keep a record of conversations as a record of information exchanged for training, development and quality assurance purposes. The digital assistant collects IP Addresses, device and location information for the purposes of improving its functionality. You also agree you will not input any personal information into the digital assistant, such as your name, address, account numbers, usernames or passwords.
We may tell you about First West products or services through direct mail, e-mail, by phone, or by other means. If you do not wish to receive such communications, you may unsubscribe through a link on the emails, opt out online or contact the branch where you do your banking.
If you opt-out of receiving our marketing communications related to promotional offers, financial advice, or community involvement, this will not affect your eligibility for products or services. By opting-out for one account, you’ll be opting-out for all your First West accounts including joint accounts where you are the primary account holder.